Ken Callebaut

Ken Callebaut, Creative Director People at Brigada, builds employer brands that people actually believe. He came into employer branding from advertising and has made “Ditch the Default” his mission: challenging the predictable testimonials and standard career-page clichés the industry keeps repeating. His work for local and international brands has earned industry recognition, including an Effie Award.

At E-recruitment Congress 2026, Ken zooms in on what we absolutely cannot afford to lose. AI can do a lot, but it can’t do everything. His talk is a wake-up call: empathy still solves problems that technology can’t. So what if we raised our empathy to the same level as our AI?

Technology scales. Empathy connects.